Brand Culture: Your existence makes the significance of life.
As the 3rd brand created by Yinger Fashion Group in 2005, PSALTER pioneered the New Preppy, and created a separate school in preppy chic. PSALTER was born for eulogizing the significance of life, it proposing a Chinese-style noble spirit, and its existence is to create better lives for urban elitist women. Intellectual scholarliness and newsharp vitality is the best interpretation of PSALTER’s New Preppy. No matter how time changes, PSALTER consistently concentrates on fashion inherent, and establishes the New Preppy style with poetic insight and fastidious attitude.